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Build your Startup Bigger, Better, Faster

Unlock Scalable and Repeatable Product Growth with Growthcasts Elite

 
 

"To everyone who’s ever wondered how a dummy — like me — can stumble into growth marketing, and make $16.800/month while living on a tropical island…

 
 

Let's get this straight real quick... 

I was not crushing it.

I was not on Techcrunch.
I was not on Hacker News.
I was not the Next Big Thing™.
I was not raising a next round of VC money, at a $10MM pre-money valuation.

I wasn't going anywhere... 

 

I was just one of the many invisible, inglorious startup founders working away on his laptop, while having little growth or excitement to show for it.

Heck, I wasn’t even in Silicon Valley, hanging out with the cool guys… 

I was working on a (super) cool product, but it wasn't growing particularly fast.

Getting customers was hard.

Of course I was making excuses all the time. The product wasn't done yet (spoiler: it's never done). Growth would happen next month, if I'd roll out feature X....  

I thought growth wasn’t really “my thing”. I hated marketing & sales. Sales is something other people do... I just wanted to make this cool product.

Here’s a shortlist of the convenient excuses I used…

  1. My co-founder always did the selling. Never me… because I sucked at selling.

  2. I didn’t have any kind of qualifications in marketing, or anything like that…  so I must be bad as a marketer.

  3. I definitely didn’t know how to code, either.

  4. I absolutely sucked at sales…

  5. And I didn’t really have any connections to speak of, either

I can tell you one thing now... 

Those excuses aren't going to bring you anywhere. You'll simply get wiped out by someone who is a killer at driving growth... 

 

 
 

Somehow — miraculously — I managed to turn that pile of excuses into an amazing turnaround, which still amazes me as I write about it today…

 
 

I decided that 2016 was going to be the year I would learn growth marketing.

Soon after that I would draft up these little scrappy systems for building & growing startup businesses.

It wasn't a success. It was just luck. 

 

Just to give you an idea, here’s some of the results I saw:

  • A hacked-together early proof-of-concept for one of my businesses -- Leansites -- generated about 1.500 signups within days.

  • We got Growthcasts featured on SumoMe (owned by Noah Kagan) about how to “growth hack Reddit”

  • Eddy -- a guy I worked with -- managed to generate massive traffic hits, to the tune of 50k hits in a few days.... (which we then subsequently failed to convert, oops!)

Surprisingly, things you read about on Growthhackers.com… actually started to happen to me.  Haha!

And to be fair with you…  

 

I thought I’d just gotten lucky

But Mark — a friend of mine — was down on his luck. So I showed him how I worked… My systems aren’t that complicated, anyway.

I shared it over lunch. Maybe he could use it.

Soon thereafter, Mark would take his company and get his flatlining sales numbers to itch up again. Things started to improve, and going up again. He also started opening up new channels. 

That summer, he sold that business for a modest sum, and founded a new company which has been growing about 5x as fast as the old one… 

 

Here’s what Mark said when I asked how things were going (I translated it, because we spoke in Dutch):

Dude… it’s been a rollercoaster ride the last 3 months! I told you people were interested? Well, the deal is basically through. Almost all growth processes are automated, so hand-over will be easy. 
And Frontlegs [his new business] is doing awesome. I’m almost at max capacity already until next year March… go figure! Things can change quickly :-) 

That was the first time I realised maybe things were actually not totally based on luck.

This was working for others too, and they were telling their friends... 

 

 
 

Soon enough, word was out I was a ‘growth hacker'... 

 
 

Lol…  How things can change…

Suddenly everyone wanted to know about what I was doing.

So I did a few presentations, and showed people the 7 systems I used, and how they all play together. Like players on a sports team, they each have a role to play.

 

Once you know the systems (which are simple) and the roles they each play, not that much can go wrong, really.

 

Anyway, people were getting similar results from using my approach. Completely to my own surprise, it was something others could apply in their business. Almost like copy-pasting.

 

Here’s what John said:

Damn boy, this shit WORKS. I was talking to Alex and we're just blown away by the stuff you helped us with over the weekend! Actually super surprised about the channels that you identified. We already saw traffic ticking up...   : ) 
On top of that (as I already told you on the phone) we're super grateful for the systems-thinking you drilled into us. I can now see how we can drive much more growth ourselves, too... 

 

Here’s what Lilian said:

Pieter, thank you so much for your help. Over the last 6 weeks me and the rest of the team have been implementing most of the systems. Step-by-step, one at a time (like you said!).   The funnel results are already looking good. Conversions over the entire funnel are up about 60%, and we haven't rolled out the new copy yet.
On the average, every week our CAC has dropped about ~15%, and we feel much more in control about it. Again: thank you so much for you time and help!

 

I remember actually sitting with 3 fellow entrepreneurs in a cafe, and sharing stories. Based on that conversation, we shaped up an idea on how more people could benefit from this, too.

We quickly slapped a landing page together, and posted it to Betalist. That was Growthcasts v0.1.

Guess what?

 

1.300 people signed up.

Most of them within hours of being published…

To let you in on a little secret: now I’ve actually got almost 10.000 people on the list. All because they want to learn the freaking systems.

And the good news is….   I’ll teach it.

But you should know: I’m not really a natural teacher. I’m just a regular guy.

I’m not that guru you were maybe looking for, with years of experience under his belt…  

 

Actually, here’s all the stuff I DON’T have:

  • I don’t have 10+ years of experience in marketing

  • I don’t live in Silicon Valley (actually, I’ve never even visited the U.S. of A), or London or Amsterdam. I didn’t have the connections you might have.

  • I failed to finish university.

  • Before I moved to live on the tropical island of Bali I was living in a town of 30.000 people in the Netherlands, where most people study agriculture.

  • I’m 25 years old as I write this.

  • I don’t have any other ‘secret club’ I am part of, or anything like that…

The point is: chances are I wasn’t smarter / brighter / richer / better-connected than you.

 

Why does that matter?

Because I think it puts the whole ‘magic’ of growth hacking in perspective. There’s a lot of smoke around it, and every new guru on the block just blows up even more smoke.

The thing is… Growth is not all that complicated. It’s all very systematic. If a moron like me can do it, then chances are more people should at least give it a try  :-)

 

As for those systems…  I honestly thought I'd just gotten lucky.

If it hadn’t been for my friend Mark, I would have been convinced it was just luck.

If it wouldn’t have been Dennis — one of my first clients — that I was able to get to a 100% month-over-month growth rate, and survive from guaranteed failure.

Or for the other teams I worked with, where it was just all copy-paste to implement the same systems for them.

But the truth is: it’s working swimmingly well. And I’ll teach it how I did it... 

In the rest of this page I will share with you — in excruciating detail — everything you need to know about that system of mine, which propelled me to massive success… 

I just want you to know... 
 

I’m not up here claiming to be any sort of super guru. 

We're going to have to 'keep it real', because these systems are simple and straight-forward. 

Now let's check out what I've got for you... 

 
 
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Introducing Growthcasts Elite... a 7-part framework to growth hacking mastery

 

You’ll get… 

  • 56 video lessons (7+ hours, all HD quality)
  • 7 in-depth guides
  • 21 bonus resources  ::  swipe files and ready-to-use templates
  • Massive treasure vault of the best info on the web.

It's a full program teaching you everything I know about growth marketing. It's everything you'll ever need to start earning top money as a growth consultant, or take your own startup to the stratosphere.

Here's the deal... 

 

I’ll give you access to everything I know about growth marketing and explosive product growth — in every format you could possibly want — and let you decide for 14 days if it’s worth anything at all. 

 

 

Traction System  |  module 1

Struggling to acquire users quickly and effectively?
In module 1 you'll learn the basic 6-step framework needed to unlock virtually
unlimited growth opportunities

 
 
 

Inside this module:

Video content (all HD quality)

Why channels strategy - 6:25min

Core constraints - 10:24min

Product/Channel-fit - 7:00min

Prioritise - 3:26min

Lean testing - 10:22min

Profitability - 8:42min

Scaling - 5:20min

BONUS content:

Channels Strategy Guide - pdf

Cheatsheet - pdf

Editable worksheet - pdf

Treasure Vault - web/online

 

What you'll learn:

One of our most important jobs is driving traffic and warm leads into the system. That's what this module is all about. 

In the module you'll learn:

  • How to identify the best traction channels for your specific business needs

  • The 25+ acquisition channels growth hackers can leverage to drive growth (and how te find even more, on your own...)

  • You'll learn about the 'power law of channels', and how to use it effectively.

  • How 'lean testing' allows you to validate a potential growth engine, with minimal investment of effort & money -- video #5
  • I show you what holds you back from fast scaling, and how to overcome those obstacles.
  • More than anything, you'll learn how to confidently drive the acquisition efforts of your business... 

 
I thought this module was one of the most valuable ones in the entire course. REALLY liked this...!
 

Copywriting  |  module 2

 
 
 

Inside this module:

Video content (all HD quality)

Intro - 4:40min

Perspectives - 8:17min

Problem statements - 5:28min

Benefits vs. features - 8:14min

Peeling the Onion - 8:00min

Power Words - 6:13min

Swipe Files - 7:33min

BONUS content:

Copywriting Guide - pdf

Cheatsheet - pdf

'Peeling the Onion' worksheet - pdf

Treasure Vault - web/online

 

What you'll learn:

Not all writers are good marketers, but ALL great marketers are also great copywriters. In this module we lay down the essentials, while exploding your conversions. 

In the module you'll learn:

  • How to become a confident writer. Write twice as good, twice as fast.

  • Become a systematic copywriter, using proven frameworks and structures to do your heavy lifting.

  • The 80/20 of writing better copy for more sales: only 4 hacks you need to master, drive most of the results.

  • Get an extensive library with examples to swipe from. This means you can start copy-pasting, rather than laying the groundwork yourself.
  • I show you how to unlock your inner salesman. We don't only work on your skills, but also your 'inner game' and mindset.
  • More than anything, you'll be able to sell more online. 

 
“Oh copywriting, how I’ve struggled with you in the past… After 5 years in digital marketing I feel like I’ve FINALLY ‘gotten’ this illustrous art. And I’ve got the growth numbers to prove it...”
 

Risk Roadmaps  |  module 3

 
 
 

Inside this module:

Video content (all HD quality)

Advanced Lean Startup - 3:09min

Startup Plan - 9:37min

Risk Roadmaps - 8:29min

Market risks - 8:11min

Product risks - 6:32min

Channel risks - 7:18min

Ignition risks - 9:28min

What MVPs are for - 10:13min

The Final Roadmap - 11:22min

BONUS content:

Risk Roadmap Guide - pdf

Cheatsheet (2x) - pdf

Editable worksheet - pdf

Treasure Vault - web/online

 

What you'll learn:

Learn the high-level concepts that drive not 10% but 10x growth. Master the strategy level secrets to kick growth in overdrive and become a better entrepreneur.

In the module you'll learn:

  • Deep channels analysis, to hit hyper-growth faster

  • Intermediate and advanced lean startup strategies that form the bridge between conceptual thinking an execution.

  • Become a growth strategist, and make better business decisions that scale companies faster and in a more sustainable way.

  • Learn how to accelerate cycle speed to compress your time and get more done in the same amount of time.
  • Gain laser focus and more confidence, as you execute a step-by-step strategic plan.
  • More than anything, you'll learn how to become a growth strategist, rather than going from trick to trick... 

 
This is what sets Growthcasts Elite apart from everything else (well, and the 5th module). Pieter shows how strategy is essential to having exceptional clarity and laser focus. This is my favorite track by far!!
 

Facebook Ads Engine  |  module 4

 
 
 

Inside this module:

Video content (all HD quality)

Meta Blueprint - 4:56min

Core constraints - 5:19min

Strategy and Structure - 6:02min

Advertising Copywriting - 9:15min

A/B testing - 13:32min

Profitability - 10:27min

Scaling - 8:46min

BONUS content:

Facebook Ads Engine Guide - pdf

Tools Cheatsheet - pdf

Ads swipe file - pdf

Treasure Vault - web/online

 

What you'll learn:

In this module you learn the blueprint to an entire Growth Engine. We completely un-pack the framework, and show you how to assemble everything together into a lean and mean money-printing machine.

  • A detailed blueprint of the entire Facebook Ads blueprint. Learn which steps you need to take to unleash the power of the Facebook monster to drive fast and predictable growth.
     
  • Swipe files with effective & proven ads in virtually every startup industry: SaaS, eCommerce, corporate B2B, mobile apps & consumer products, agencies, etc. etc.
     
  • Frameworks on how to plot your financial models, so you can scale with confidence once you hit initial traction.
     
  • Most importantly… you'll see the entire process of making a growth engine. Once you know how to make one growth engine, you can make any growth engine.
 
Facebook and I have a love-hate relationship. Sometimes I love it, sometimes we fight. Finally I’ve been able to master the entire process, and get our campaigns to perform with a positive ROI. Thank you for that!
 

Lead Gen Engine  |  module 5

 
 
 

Inside this module:

Video content (all HD quality)

The Blueprint - 6:28min

SPAM Law - 8:57min

Finding the Source - 6:31min

Data Scraping - 6:39min

Finding anyone's email - 8:04min

Outbound Outreach - 8:07min

Outsourcing & Automation - 10:35min

BONUS content:

Lead Gen Engine Guide - pdf

Emails swipe file - pdf

Tools Cheatsheet - pdf

Treasure Vault - web/online

 

What you'll learn:

An exact step-by-step breakdown of the entire Lead Gen Engine blueprint, so you can work with great clarity and increased focus.

What you'll get (amongst other things):

  • An extensive ‘Frequently asked questions’ section to troubleshoot potential roadblocks you might encounter
     
  • Learn essential growth hacking skills such as web scraping, email marketing essentials, and more..
     
  • A PDF swipe file with the very emails that we use in our own engines. These are the high-value emails that are proven to convert. Normally you’d pay a senior copywriter for this. Now you can just copy-paste (and modify to your liking).
     
  • HD quality videos showing exactly how web scraping is done. This is the hardest part of the engine, and the true cornerstone in this engine.
     
  • A lot of information on how to automate & outsource the entire engine (or parts of it) to scale efficiently and at incredibly low costs.

Sales Funnels  |  module 6

 
 
 

Inside this module:

Video content (all HD quality)

Intro: Sales Funnels - 9:40min

The Process - 10:46min

Webinar Funnel - 9:40min

Email Course Funnel - 5:47min

Product Demo Funnel - 8:31min

Freemium Funnel - 10:12min

Invitation or VIP Funnel - 6:54min

Sales Funnel Architect - 4:21min

BONUS content:

Hypnotic Sales Funnels Guide - pdf

Webinar Funnel Template - pdf

Email Course Funnel Template - pdf

Product Demo Funnel Template - pdf

Freemium Funnel Template - pdf

VIP Funnel Template - pdf

Treasure Vault - web/online

 

What you'll learn:

Sales funnels are the cornerstone of growth. This is the most important module, in many ways. In this module you will get the exact information you need to quickly & efficiently build your own sales funnels...

  • Template I: Webinar Funnel. Great for educational products, mid-size SaaS and consultancy.
     
  • Template II: Emailcourse Funnel. Mostly used for educational products like books or a training.
     
  • Template III: Product Demo Funnel. This is the perfect funnel for enterprise SaaS.
     
  • Template IV: Freemium Funnel. Very strong funnel for addictive products.
     
  • Template V: Invitation or VIP funnel. Social and virality based funnel, works for all sorts of companies.
     
  • Besides all these incredibly helpful templates, I also show you the framework we use to create & optimise funnels for maximum ROI.
     
  • Swipe file with examples for each type of sales funnel. This makes it easy to implement everything.

Advanced Onboarding  |  module 7

 
 
 

Inside this module:

Video content (all HD quality)

Intro: 50% - 3:56min

Magic Moments Map - 8:46min

Friction and Confusion - 7:11min

NUX - 7:41min

Blank States - 8:34min

Interface Enhancements - 7:44min

Drip Campaigns and Email - 10:49min

Retargeting - 6:07min

VIP Onboarding - 7:03min

Webinars and Training - 7:59min

BONUS content:

Advanced Onboarding Guide - pdf

Magic Moments Map Worksheet - pdf

Treasure Vault - web/online

 

What you'll learn:

In this last system we will — once again — supply you with the exact blueprints and templates that you need to see results right away.
 

  • 7 different strategies, with an extensive framework to figure out which to use in which case, and quick-start tips on how to implement them quickly
     
  • Swipe file with onboarding flows of other businesses, plus notes on how to find more great onboarding examples with minimum effort.
     
  • Cheat sheet help you quickly find which strategies your business should be using.
     
  • Note: much like sales funnels, the strategies you learn in this module are highly suitable to sell as a productised service: virtually all early-stage startups can benefit tremendously from better onboarding. This skill set is high-value and very easy to learn.
     
  • As a business owner you'll notice the results because more leads convert to paying (!!) users, and ultimately happy ambassadors that unlock viral word-of-mouth growth.
 
Modules on sales funnels and onboarding are golden. It’s great that you cover advanced strategies too, like the Magic Moments Maps. Those things aren’t taught anywhere else!
 
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The most comprehensive resource on learning growth online...

 
 

 

The 7 Ultimate Traction Systems (7 modules)

Access to all 7 traction systems. Take a deep dive into every aspect of growth marketing that ambitious entrepreneurs need to master.

This is a meaty chunk of information jam-packed with actionable tips and specific advice, but easy to digest and fast to implement.

  • Learn the most in-demand skill set on the planet (typical salaries $120k and up).
     
  • Cut the amount of time, stress, anxiety & suffering when building your business.
     
  • Have a crystal-clear plan to carve their way through the foggy swamps of early-stage growth, and into hypergrowth stage.
     
  • Hit ‘hypergrowth’ stage (>30% monthly growth) earlier to outgrow fierce, entrenched competition.
 
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Detailed Guides each System... (7x)

Sometimes you need to review stuff later on. Sometimes you want to have a quick way to reference key pieces of information...

For that reason I've put together 7 'Guides' that outline the details of each System. I actually created these Guides before I made the videos...  so they have all the essential pieces of information together:

  • Quickly study with not only the videos, but also written content
     
  • See how the engines work, get detailed tips on your choosen sales funnel template, or get unstuck quickly if you're working on onboarding. We cover each system separately
     
  • Each guide is in PDF format, so it's easy to save on your laptop and reference later...  
 

All the exclusive BONUS material

Learning stuff is the easy part. Implementation & execution are the hard parts. We've put together a set of bonus materials for each system, designed to help you put your new skills into immediately use.

Each System comes with bonuses such as:

  1. Swipe files — that are ready to copy-paste and implement immediately
     
  2. Advanced training videos — to show you how we execute each system. These are often case studies & actionable training.
     
  3. Worksheets & templates — such as for the risk roadmap. Blueprints make life easier!
     
  4. Tools cheatsheet — learn which tools & apps we use to operate each system
 
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120 days email support...

Sometimes everything just works out-of-the-box... but sometimes it doesn't.  That's when you need some help. For that reason, I offer 120 days of email-based support, on whatever issues you run into. You get top-dollar advice on strategy, implementation of the systems, or whatever else you find most useful.

  • Learn advanced strategies that are specifically catered to your individual case, and not included anywhere else.
     
  • Don't get stuck on some crucial detail. Maybe you can even help me further improve the Systems for everyone. Either case... I'll help you out myself.
     
  • If you want to do consulting... you'll get unstuck faster, and achieve results quickly.
     
  • Your team can achieve P/M-fit 2-3x faster, if you're working on your own startup
It’s been a great ride so far! It’s only 3 months ago since I took the Growthcasts lessons, and results are trickling in everywhere... I) sales is up, II) Facebook ads are profitable (finally!!), and III)...

People start asking me if I can help them as a consultant :D
— Ronny Vandenbelt
 
 
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As a growth marketer you’re easily looking at earning $120k/year, plus equity... Kinda puts things in perspective. It’s even better value-for-money if you run your own startup.
— John van Hagen
 

Frequently Asked Questions

How long is the entire course?

Each module will take you 1-2 hours, if you would binge-watch it. We recommend that you absorb the content at your own pace... maybe 1 module every day for 7 days, or spread out over a few weeks.

You always get worksheets & cheatsheets, so it's easy to reference later.

Who is this for?

There is most value if you're an early-stage startup, because the content is focused on getting you to ~$15.000-25.000 in monthly revenue quickly.

If you're already past that stage, some modules might be less interesting / relevant. If you want to work as a freelance growth consultant, you'll find the content very valuable, too.

 

Which package should I buy?

Of course it depends on your situation. In general most people end up buying the 'growth hacker' package, so that's a safe bet. 

The 'lean' package allows you to pay in 3 monthly instalments.

Is my payment secure?

We use Gumroad.com for our payments. It is a completely save and secure way to handle your payments. Once you paid, you will receive your products instantly through Gumroad.
Gumroad handles payment for millions of transactions online. You can pay by card or with Paypal.

 

A note from Pieter...

 

Hey, Pieter here...

I want to take this moment to personally tell you about our guarantee.  

My guarantee, really.

You already know our "basic" guarantee: a 1-year refund... If you want your money back you’ll just get your money back. No questions asked. Refunded within 24 hours. That’s it, and that’s all there is to it.

But…  

That's a "business guarantee". Stuff you see all the time.

 

I want to make you a "personal" guarantee, too... because I want to personally take responsibility for your success

So on top of that refund, I will personally offer you ANOTHER guarantee: 
 

If you’ve spend the time to go through the course, and implemented what I taught you (maybe not everything, but a least something) and after 30 days you haven’t seen the results you expected… 
… Then I’ll jump on a call with you — for up to 2 hours — to spend with you to figure out what went wrong and how to fix it. 


So the kicker is: In the worst case you’ll get 2 hours of my undivided, dedicated attention. Normally you would pay triple-digits for that, but you get it FREE of charge…  if you’ve implemented stuff. 

Why?

Because I know my systems work. 

It’s been proven before, and it will work for you too, if you put in the work & energy.
 

With that out of the way, you know everything you need to know. 
Entrepreneurship is defined by action (even when you’re a little afraid).  

I need you to take action.

On your dreams, on your career, and on your future...

Select your preferred package below —> click the button —> complete your payment on Gumroad —> within 32 seconds from now you’ll be inside the members area… 

I’m waiting for you there….

Cheers,

— Pieter "see you inside" Moorman

 

 
 

Growthcasts : Elite

All 7 Traction Systems

All 7 Ultimate Traction Systems

All bonus materials (videos, swipe files, etc.)

Full 30-day moneyback guarantee

Consulting

1 month, part-time

$8,100

Work with Pieter directly, 1-on-1

Ideal for VC-backed startups

Includes both consulting & execution