Introducing *Drumroll* the 600lb Gorilla of Growth:
The Lead Generation Engine
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Bold statement, I know!
So what am I talking about?
And not just any emails...
Today I’ll show you how to find the primary email address of virtually everyone. That may not sound too exciting at first glance, but stay with me here.
There are some very big reasons I consider this the “ultimate hack”:
Good ‘ol email has it all. There is simply no other channel that converts better than email.
Something that can turn your entire business around?
Imagine what will be available to you when you have a cold email system in place:
In this lesson I’ll show you 2 ‘hacks’ you can use to quickly find anyone’s email address.
Next, show you an example of how tactical growth hacks can be welded together to create powerful growth engines.
Let’s get started.
We’re going to break this lesson into 2 primary hacks that will facilitate our lead generation machine.
Hack #1: The Pinging Mailservers Hack (aka just use VoilaNorbert)
If you know that my name is Pieter Moorman and that I work at Growthcasts, then you have a very good chance of identifying my email address.
It’s probably going to be one of these:
There are another 10-20 combinations you can try based on my name + company domain.
You get the idea.
But what you probably don’t realize is that you can very easily test 30 different combinations to see which one is actually correct.
It’s a bit of a technical trick, called ‘pinging mailservers’, but a tool called VoilaNorbert makes it drop-dead simple.
Check it out:
As long as you know someone’s name and company, you have a very good chance of being able to quickly find their email address.
But of course, this trick won’t work on every single email address. Sometimes the mailservers won’t respond, or people’s email addresses don’t follow a standard format.
This probably happens in 10-20% of cases, but it’s not a problem. We have a hack for that.
Hack #2 :: The Prospect.io + LinkedIn Hack
For this little gem, we’re gonna exploit LinkedIn to find email addresses. Anyone with a LinkedIn account is fair game.
I use a Chrome browser extension built by Prospect.io to find emails.
It works like this:
Just one click. Easy.
The browser extension can be downloaded here.
As an advanced note, I’ve found that this works incredibly well with LinkedIn, but it’s not limited to LinkedIn. You can try the same strategy on many other sources. I’ve found that using it on LinkedIn gets me fast results in 90% of cases, so I haven’t bothered with other sources, but that doesn’t mean you have to stop there.
Putting the “Engine” In Our Growth Hack Engine
With those 2 hacks under our belt, you can start building a list of ideal customers, getting their emails in 1-2 hours, and reaching out to them.
But to really build an engine, we need to take it a step further. We need a number of key pieces in place:
If you need more help, we’ll show you how to build that growth engine in the Lead Gen Engine. Click the link below to find our how.
To building business empires,